Steve Simon, WTA Chairman and CEO stated, "I am excited for the next chapter of the WTA whose future will continue to push the growth of women's professional tennis. The ambition is to materially grow women's tennis – its profile, value, and prize money - for the benefit of the players, tournaments, and its fans. This WTA and CVC partnership has the backing of the players and tournaments, with critical changes to the Tour calendar planned that will make it easier for fans to follow their favorite players through the year. The WTA will continue to own the majority interest in the partnership and retain full regulatory and sporting responsibility for the women's game.
Key focus areas include providing fans with more access to the sport, investing behind the Tour brands, building player and tournament profiles, and investing in digital platforms and commercial capabilities. CVC also brings access to a broad international network of 25 local offices across Europe, Australasia and the Americas, which will be available to support the accelerated commercial growth of the sport.Ĭommencing in 2023, CVC will be WTA's commercial partner, investing capital indirectly via its managed funds and acting as a catalyst to drive growth of the sport. It is one of the few sports today where women and men compete on the same stage.ĬVC brings 25 years of experience investing in sports to this new partnership, with former and current investments in Formula One, Moto GP, Rugby, the French Football League, La Liga, Volleyball and IPL Cricket. Players compete to earn WTA ranking points, prestigious tournament titles and to reach the WTA Finals and take part in the four Grand Slams. The Hologic WTA Tour consists of players representing approximately 80 nations, competing in over 70 tournaments across six continents every year. This exciting new partnership will build upon the strong legacy the WTA has established over the last 50 years, with the objective to further elevate the profile of women's tennis and to accelerate commercial growth for the benefit of the fans, players, tournaments and other stakeholders in the game.įounded by Billie Jean King in 1973 on the principle of equal opportunity, the WTA has built tennis to be the global leader in women's professional sports with a worldwide audience of nearly 900 million. ST PETERSBURG, Fla., Ma/PRNewswire/ - The WTA (Women's Tennis Association) announced today a strategic partnership with CVC (CVC Capital Partners).
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